For the vast majority of YouTube creators who aren’t members of YouTube’s top 3 percent, there’s almost no direct line of communication to the company: Creators get automated emails saying their channels are penalized. Thousands of small channels lost their ability to generate money on YouTube overnight and had no way to appeal. In January, YouTube made sweeping, sudden changes to the qualifications it used to judge whether channels were eligible to earn money on the platform. He doesn’t swear, feature explicit content, or do anything else he thinks might be perceived as violating YouTube’s notoriously vague guidelines, which he and many creators can almost recite by heart.Ĭhristopher and other top creators are in a precarious position: Though their videos provide a steady stream of income to YouTube via advertising, they don’t work for YouTube directly, and the company has a long history of deleting channels, demonetizing videos or accounts without warning, and leaving creators with little to no recourse or explanation. He said he’s careful to get approval from the casinos he vlogs from as well as the slot-machine manufacturers before publishing his videos. Like many top creators, Christopher makes his full-time living from YouTube, and he’s terrified of losing his primary income source.
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